Danny Chao MD Case Study

Background

Danny Chao MD | Aesthetics Laser Hair & Skin is a Vancouver-based medical aesthetics clinic led by Dr. Danny Chao, a board-certified family physician, Assistant Clinical Professor at the University of Alberta, and member of the Canadian Association of Medical Aesthetics.

The clinic specializes in evidence-based skin, hair, and laser treatments, serving patients who value medical credibility, transparency, and long-term outcomes over cosmetic trends.

Challenges

Operating in a competitive local market, Dr. Chao’s clinic needed a scalable way to:

• Generate consistent, affordable patient leads
• Educate patients on medical-grade treatments without overwhelming them
• Build trust in a regulated healthcare advertising environment
• Convert ad engagement into real consultations, not just clicks
• Create a repeatable system to support ongoing growth and new service launches

The objective was not just visibility — but sustainable patient acquisition with quality and compliance at the core.

Our Strategy: Education-Led, Full-Funnel Growth

Marble Mountains Media designed and executed a full-funnel acquisition and conversion system, centered on trust, clarity, and clinical authority.

1. Physician-Led Content Strategy
2. Built creditability
3. Show personable experience
4. Paid Media Built for Medical Decision-Making
5. Focus on patient pain point
6. Compliant messaging
7. Simplified Conversion Path
8. Lead form in the messaging format to reduce friction and create a personalized experience
9. CRM & Automation System
10. Lead capture integrated with CRM pipelines
11. Automated SMS + email follow-ups
12. Segmentation by treatment interest
13. Ensured no lead was lost and no follow-up relied on memory