M2M TECH Case Study
Position a Canadian Leader in AI Commercialization | Driving C-Suite Demand
Background
M2M Tech is a Canadian AI commercialization and workforce transformation company helping enterprises move from AI ambition to measurable ROI.
Backed by government programs, M2M Tech enables organizations to deploy production-ready AI systems, embed commercial-ready talent, and realize results in as little as 12–20 weeks.
Challenges
Despite strong credentials, partnerships, and a proven methodology, M2M Tech faced go-to-market challenges common to advanced B2B AI firms:
- Complex value proposition: AI commercialization, workforce enablement, ROI guarantees, and government funding
- Long enterprise sales cycles with multiple stakeholders
- Crowded AI narrative
- Need to reach C-suite decision-makers (CEOs, CIOs, CTOs, COOs, Heads of Innovation)
Our Strategy: Full Funnel, C-Suite Focused Growth System
National Leading Positioning & Targeted Reach
- Position M2M Tech as a Canadian government partner, helping Canadian enterprises close the gap between AI strategy and ROI
- Built highly targeted audience lists using conference data, LinkedIn, and Apollo to reach the right decision-makers.
Robust Funnel Architecture
Designed a multi-stage funnel aligned to enterprise buying behavior
- TOFU: Video-led thought leadership on AI ROI gaps and execution risk
- MOFU: Gated AI Readiness / ROI tools to educate and qualify intent
- BOFU: High-intent conversation ads
Simplified & Engaging Content at Every Touch point
- Landing page that simplifies complex AI concepts and drives a single, clear CTA: Get an ROI Analysis / Check Eligibility / Book a Briefing
- Short form, high impact, scroll-stopping videos
CRM, Lead Nurture & Automation Infrastructure
- Implemented a complete CRM and automation system to support long sales cycles
Short-formed, high impact, scroll-stopping video that breaks down complex AI solution into simple terms.
The Result
Through this engagement, M2M Tech established a repeatable, scalable enteprise demand engine aligned with their long sales cycle and high-value offerings.
Within a short period of time, the LinkedIn program generated 2,700+ highly targeted clicks and 9 qualified inbound leads from senior decision-makers, validating both audience targeting and message-market fit at the top and middle of the funnel.
While lead volume was intentionally conservative, the focus was ensuring engagement from the right industries, company sizes, and roles. Combined with CRM automation, email nurturing, and automated meeting booking, this created a strong foundation for scalable pipeline growth rather than one-off campaign wins.
